beaver mountain ski shop

Listening In the Lift Line

When I don’t want to tell my wife I’m going skiing I tell her I’m going to do some “market research” for the ski shop. To make sure that I am being honest with I talk to skiers and boarders in the lift line and ask them what they like and don’t like about there equipment. Gathering info from the skiers and boarders at the Beav is one of the factors that goes into our buying decisions.

I have never recorded the statistics form my numerous “market research” outings but because this is a blog I can make up whatever I want. I am going to say that 90% of skiers and many boarders as well, hate their boots. I remember being grateful for the 12 minute lift ride to the top of the hill, because it gave my feet time to stop throbbing,

There are a million different things that could make a boot uncomfortable… they could be too small, too big, too stiff, too soft or you could just have goofy shaped feet. The fact is , our feet are like our finger prints, they are unique. Boot Manufactures try to make a generic boot that is comfortable right of the box, but that is a huge challenge that has never been successfully mastered.

There are a huge variety of fixes for uncomfortable boots. Traditional boot fitting is an effective, but laborious and expensive method. They can stretch shells and punch out liners and correct foot problems. However, for a new custom fitted top of the line boot could pay upwards of $1,500.

So we have brainstormed and researched and stressed over how we could take the Number 1 complaint of our guests and find a solution. We have done it.

We are now Cache Valley’s only dealer of intuition custom moldable liners.

Intuition Sports is based in beautiful Vancouver, British Columbia, Canada.The Concept is simple, they produce fantastic liners made of thermo-forming closed cell foam. We install the liner into the boot, Heat it up and it molds perfectly to your foot. Along with the perfect fit, intuition liners are probably a pound lighter than the liners in your boots. Also, because the foam is closed cell, say goodbye to cold feet. Best of all, if your not satisfied with the fit of your liners, the liners can easily be remolded to fit your foot or your new pair of boots.

I am extremely excited about this new product. Don't waste another day of skiing lost in the clutches of painful boots. If you have questions about Intuition liners, come visit us at the shop or email us at Shop@skithebeav.com